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For 1971 the Dodge Motors Division of the Chrysler Corporation unleashed the Demon to the Dart lineup. A 108″ wheelbase two-door fastback that was available in two trims, the base Demon and Demon 340. The Dodge Demon logo featured a little cartoon “devil” that didn’t sit well with some religious groups at the time. The base Demon was priced at $2,343 and came standard with your choice of the 198 C.I. Slant Six or the 318 C.I. V-8. Buyer’s looking for more performance were offered the Demon 340 featuring Chrysler’s 340 small block engine rated at 275 bhp.
The Dodge Demon 340 featured a fully synchronized three-speed manual with floor shifter as standard equipment. A four-speed manual transmission or TorqueFlite automatic were optional. Other standard equipment included Heavy-duty suspension, E70x14 rubber, Rallye instrument cluster, stripes and dual exhaust. You could opt for a dual-scoop matte-black hood complete with hood pins, a rear spoiler, a “Tuff” steering wheel or an upgraded interior. Mid-year, Dodge added the Demon Sizzler. Based on the base Demon, the Sizzler added some of the Demon 340’s appearance and trim pieces.
The Demon returned for 1972 with minor changes, including the grille, interior plus a switch to more generic side marker lights shared by all Dodge A-bodies. The Dodge Demon 340 also continued into 1972 with the only major change being that the 340 V8 was now rated at 240 bhp SAE Net as opposed to the previous year’s 275 bhp SAE Gross. Dodge produced 8,700 Demon 340’s for 1972. Dodge would rename the Demon the Dart Sport for 1973 and the Demon 340 became the Dart sport 340. For more information on this cool Mopar visit our information section.
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