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For 1971 the Dodge Motors
Division of the Chrysler Corporation unleashed the Demon
to the Dart lineup. A 108" wheelbase two-door fastback
that was available in two trims, the base Demon and
Demon 340. The Dodge Demon logo featured a little
cartoon "devil" that didn't sit well with some religious
groups at the time. The base Demon was priced at $2,343
and came standard with your choice of the 198 C.I. Slant
Six or the 318 C.I. V-8. Buyer's looking for more
performance were offered the Demon 340 featuring
Chrysler's 340 small block engine rated at 275 bhp.
The Dodge Demon 340
featured a fully synchronized three-speed manual with
floor shifter as standard equipment. A four-speed manual
transmission or TorqueFlite automatic were optional.
Other standard equipment included Heavy-duty suspension,
E70x14 rubber, Rallye instrument cluster, stripes and
dual exhaust. You could opt for a dual-scoop matte-black
hood complete with hood pins, a rear spoiler, a "Tuff"
steering wheel or an upgraded interior. Mid-year, Dodge
added the Demon Sizzler. Based on the base Demon, the
Sizzler added some of the Demon 340's appearance and
trim pieces.
The Demon returned for
1972 with minor changes, including the grille, interior
plus a switch to more generic side marker lights shared
by all Dodge A-bodies. The Dodge Demon 340 also
continued into 1972 with the only major change being
that the 340 V8 was now rated at 240 bhp SAE Net as
opposed to the previous year's 275 bhp SAE Gross. Dodge
produced 8,700 Demon 340's for 1972. Dodge would rename
the Demon the Dart Sport for 1973 and the Demon 340
became the Dart sport 340. For more information on this
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